According to Roy Morgan Research, there is currently, an estimated 13.2 million Australians – 66.4% of the adult population – who drink alcohol in one form or another in an average four weeks (33.6% don’t). While the percentage of people consuming alcohol continues to fall, dropping from 73.5% in 2006 and 68.2% in 2015, when the market is considered in a holistic sense Australians are drinking in excess of 400 million glasses of alcohol in an average four weeks, which has vir