Can you believe that it is Christmas yet again? It feels like it just comes around more quickly each year. This December sees the last of Media Precinct's Pending Approval podcast for the year. The focus is on advertising strategy. Most strategy is, to some level, interacting with or understanding people and their motivations. Strategists are instinctive by nature and are responsible for finding the most effective way to use a current set of resources. And as a media strate

According to Roy Morgan Research, there is currently, an estimated 13.2 million Australians – 66.4% of the adult population – who drink alcohol in one form or another in an average four weeks (33.6% don’t). While the percentage of people consuming alcohol continues to fall, dropping from 73.5% in 2006 and 68.2% in 2015, when the market is considered in a holistic sense Australians are drinking in excess of 400 million glasses of alcohol in an average four weeks, which has vir