Sustainability and marketing
Can a company's sustainability or climate change initiatives marry with marketing's sales based agenda?
Over the next 12 weeks TheNetworkOne, the world's largest independent agency network, will publish a series of thought-leadership pieces covering the sustainability agenda.
You will find the Introduction by Martin Rich, co founder of the Future-Fit Foundation, provides a great overview of what to expect from all contributors.
I am incredibly proud to be one of the 12 contributors through a piece of research undertaken by the team at Media Precinct and I. All 12 contributors have fascinating perspectives on the subject and you will find their articles released each week. A full list is here for you:
30th June: Just Do It, Duncan Murray Clark
7th July: It all starts in the office - How to integrate sustainability into your everyday agency life in just 10 steps, Gregor Blach
14th July: Delay is the New Denial, Jane McDaid
21st July: The Future of Green Brands: How to market sustainable innovations, Anne Karumo
28th July: The Sustainability Journey – How can agencies support clients & add value?, Emma Craigie
4th August: On Gen Z, Sustainability and How 2020 Changed Marketing Forever, Jeff Fromm
11th August: The Environment Today, Glenda Wynyard
18th August: The role of top management in the age of sustainability, Elena Rabaglio
25th August: What Isn’t Brand Purpose - Just good intentions make for bad brand purpose, Girish Balachandran
1st September: Leading sustainably – new priorities for corporate communications, Amanda Powell-Smith
8th September: The Triple Bottom Line: Protecting People, the Planet and Profits, Sarah Duncan
15th September: What are the challenges of turning corporate purpose into purpose-driven marketing?, Dr. Chris Arnold
22nd September: Purposeful businesses and the people that make them, Victoria Page
I hope you get as much out of this series as I have.