When I was asked to start a podcast the thought completely terrified me. I have to admit that getting to talk about the 'ups and downs and complete head-fuck moments in advertising and business world' had some appeal. I have experienced my own 'head-fuck' moments. Some of them larger and more public than others, but that is for another day.
COVID-19 has been one of these 'head-fuck' moments that is impacting the way that people react to advertising. Right now the way that someone reacts to an advertisement or content in Sydney's Parramatta versus Penrith in a COVID-19 world can be very different and it is changing rapidly.