© 2016 Glenda Wynyard Advertising and Media Specialist

Charities face Christmas donor fatigue

December 1, 2019

This is the sixth year I have had the privilege of conducting our annual Christmas Giving Survey particularly as during the lead up to Christmas we find many charities looking to secure incremental funds from Australian donors.

The Media Precinct's latest donor research has again found that Christmas may not be the best time for some charities to seek donations, or support, in what is a very cluttered market, particularly as households strive to manage their own budgets at what is a costly time of year for many.

 

We are also seeing increasingly strong support in many ways from Australians towards the ongoing impact of drought, disasters like bush fires and support for critical community organisations like surf lifesaving at this time of year.

 

You can read more here: Christmas Charity Starts At Home

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