Clever advertisers and content providers within Catch Up TV are using unique content that captures audience attention.
Millennials and Gen Z, in particular, are heavy users of catch up and broadcast video on demand services.
This means that along with podcasts, Catch Up TV is one of the fastest growing media channels. Whats more, Catch Up TV is fast becoming one of the most effective at generating a response to advertising.
I recently was the lead researcher on a bespoke study undertaken on behalf of Media Precinct. You can read more about the findings by clicking on this link: Catch Up TV