Outdoor advertising uncovered

April 7, 2018

Those that know me well just know that I have a passion for research. 


Over the past month I have been working with some terrific qualitative researchers and our work together reconfirms for me how important it is for companies to talk to people to find out if they are on track with products, advertising and marketing. When you think about it, it is a sensible notion because we are all selling our goods and services to people. 

Media is changing so fast that last year I led the team The Media Precinct out onto the streets so we could understand how different people believed they connect with media. From every interview I have learnt something new. I have even had old marketing tactics from '100 years ago' reconfirmed as being still relevant today.


This latest interview, featured over on The Media Precinct website, has reconfirmed for me that the message makes the medium.  Enjoy! 

Share on Facebook
Share on Twitter
Please reload

Featured Posts

Advertising reactions in COVID world

September 2, 2020

Please reload

Recent Posts

May 28, 2020

April 24, 2020

December 17, 2019

November 16, 2019

Please reload

Please reload

Search By Tags
Follow Us

© 2016 Glenda Wynyard Advertising and Media Specialist