Trust in the printed word
I like nothing more than reading the newspaper as part of my weekend ritual or a magazine as I relax at the end of a long day. In fact, my husband and I are known to hit the beach with our beach chairs and printed matter at hand on a regular basis. The luxury of being able to take time out and just read, rather than skim, is one of my favourite things that I just can't replicate online or via a mobile app.
For those of you that follow me, you will know that the Media Precinct team and I have been busy finding out from real people on the street how they consume their media. This week we have released magazine and newspaper consumption insights. There is a really interesting video for you to view if you click on this link: Newspapers & Magazines
What really stood out for me was how much more 'trust' in the printed word most people have over that of the digital word. This is an interesting consideration for affinity marketing.
I hope you value the insights gleaned as much as I have. This series has definitely had some outcomes that differed from what I thought they would.
