Billboards still have a place
We all agree that across the board there are big changes in how everyone consumes media.
Roy Morgan's last State of the Nation: Media Report stated that print newspaper readership was down over 40% from 1998, while free to air television viewership had also dipped by 8 per cent. Despite this, advertising spend had risen 17.9% over the last two years.
A large reason behind this spike was the rise of new media channels like social media and streaming services for video and audio.
But what about the humble billboard and outdoor advertising? The team and I have been exploring whether people are still noticing this traditional advertising platform. You can read more here: Media Precinct Blog