Busy, busy, busy ...
It is no secret that I am exceptionally proud of the people I work alongside and this quarter the team at Media Precinct have been busy.
You may have seen us out on the streets interviewing people about their media consumption patterns. The first of our video posts showcasing the interviews on television consumption is live on the Media Precinct blog. L2's Digital IQ tells us that pizza QSR's are leading digital innovation, mobile advertising is experiencing huge growth but we question measurement methodologies and you will find a piece on the advertising expenditure outlook through to FYE 2018. There is also a handy chart with benchmarks for determining advertising expenditure in your category that I can send you if you email me. A few of the campaigns we have been busy with this quarter are the Don't Get Hacked, Get ESET campaign for internet software protection giant ESET, we've been helping our friends at headspace with headspace Day and we helped FrankPR launch Canadian giant Halloween Alley launch into Australia.
Click here to read more: https://www.mediaprecinct.com.au/blog