© 2016 Glenda Wynyard Advertising and Media Specialist

Australian Radio Industry

November 13, 2016

Early on in my career I was privileged to spend time with American creative director, Stan Freyberg, who was so passionate about radio advertising that you just couldn't help but become more engaged with the medium.  Stan's ability, on behalf of his clients, to utilise radio as an audio based 'visual' medium effectively was a wonderful gift to the advertising industry. 

Radio, in Australia, now is a multi-platform medium accessed through analogue and digital broadcast receivers and increasingly streamed to mobiles, PCs, and tablets. Radio really does deliver high audience reach & time spent listening. And beyond its renowned tactical capabilities, radio has all the attributes required to effectively build brands.

 

You can read more about the Australian Radio Industry and its growth over on the Media Precinct blog. 

Share on Facebook
Share on Twitter
Please reload

Featured Posts

Charities face Christmas donor fatigue

December 1, 2019

1/6
Please reload

Recent Posts

November 16, 2019

June 3, 2019

March 22, 2019

January 4, 2019

Please reload

Archive