

Newspaper Closures
I started in advertising working on regional and community newspaper retail media plans and it feels like I am standing on the sideline watching a slow and torturous death. Australia's first newspaper was the Sydney Gazette and New South Wales Advertiser, that began in 1803. Here we are, over 200 years later, and it is an enormously sad day for the Australian newspaper industry as News Corp announces the closure of over 100 print papers, with 14 titles to disappear completely


Trust in the printed word
I like nothing more than reading the newspaper as part of my weekend ritual or a magazine as I relax at the end of a long day. In fact, my husband and I are known to hit the beach with our beach chairs and printed matter at hand on a regular basis. The luxury of being able to take time out and just read, rather than skim, is one of my favourite things that I just can't replicate online or via a mobile app. For those of you that follow me, you will know that the Media Precinct


Thoughts from a broad
With the forever changing sands in the media landscape, print media is often considered a dying medium, with continued reports of falling advertising revenue and dwindling readership figures placing weekday mastheads under threat. So, unlike many, I wasn’t surprised when recent statistics showed The Australian, The Daily Telegraph and The Herald Sun have all increased their weekday readership (Roy Morgan Research). In an industry where we are quick to decry the benefits of tr