This is the sixth year I have had the privilege of conducting our annual Christmas Giving Survey particularly as during the lead up to Christmas we find many charities looking to secure incremental funds from Australian donors. The Media Precinct's latest donor research has again found that Christmas may not be the best time for some charities to seek donations, or support, in what is a very cluttered market, particularly as households strive to manage their own budgets at wh

Clever advertisers and content providers within Catch Up TV are using unique content that captures audience attention. Millennials and Gen Z, in particular, are heavy users of catch up and broadcast video on demand services. This means that along with podcasts, Catch Up TV is one of the fastest growing media channels. Whats more, Catch Up TV is fast becoming one of the most effective at generating a response to advertising. I recently was the lead researcher on a bespoke stud

I am in the privileged position of being able to talk to average Australians all the time. Elections have always fascinated me and the 2019 Federal Election is a perfect storm for someone like me. Australia has had 12 leaders within as many years. People are 'leader-change' weary. The voting public have placed their faith in leaders within both major political parties only to have their preferred man or woman removed midway during their term. Political grandstanding and infig

At the end of 2004 I was working for a global advertising agency. They had just made me Managing Director of the whole group rather than leaving me to run the media company where I was extremely happy. Weighed down by an unprofitable set of globally aligned accounts, very few local clients and changing regional management, the creative side of the business was a drain on me. I had been given a dog, was the last 'man' standing and I was bitterly unhappy for the first time in

Those that know me well just know that I have a passion for research. Over the past month I have been working with some terrific qualitative researchers and our work together reconfirms for me how important it is for companies to talk to people to find out if they are on track with products, advertising and marketing. When you think about it, it is a sensible notion because we are all selling our goods and services to people. Media is changing so fast that last year I led the

Media has a significant influence over how potential donors give to a not-for-profit or charitable organisation. Glenda Wynyard has champion