Hopefully you have all enjoyed time with your family and friends throughout the Christmas period. If you are like me, the festive holiday break is a time to prepare for all that the New Year will bring you. Over the break I have taken the time to write a few thought pieces. I've long been a champion of shorter duration commercials and this is the focus of my first piece. My reasoning is that shorter duration advertising allows for campaign frequency. I am yet to see a truly

Those that know me well just know that I have a passion for research. Over the past month I have been working with some terrific qualitative researchers and our work together reconfirms for me how important it is for companies to talk to people to find out if they are on track with products, advertising and marketing. When you think about it, it is a sensible notion because we are all selling our goods and services to people. Media is changing so fast that last year I led the

We all agree that across the board there are big changes in how everyone consumes media. Roy Morgan's last State of the Nation: Media Report stated that print newspaper readership was down over 40% from 1998, while free to air television viewership had also dipped by 8 per cent. Despite this, advertising spend had risen 17.9% over the last two years. A large reason behind this spike was the rise of new media channels like social media and streaming services for video and audi