

New year, new research
Hopefully you have all enjoyed time with your family and friends throughout the Christmas period. If you are like me, the festive holiday break is a time to prepare for all that the New Year will bring you. Over the break I have taken the time to write a few thought pieces. I've long been a champion of shorter duration commercials and this is the focus of my first piece. My reasoning is that shorter duration advertising allows for campaign frequency. I am yet to see a truly