It's been a while, sorry about that! But like most owners of Australian businesses, we have been battling the side effects of the Australian Bush Fires and now COVID-19. I sometimes follow a guy called Mike Teasdale. I just came across this piece he wrote in February. Take a read. He's a bit of an old warhorse but he makes a really good point about what it is that we do for a living. Advertising is about generating sales and I like what he has to say. If advertising – and it