Clever advertisers and content providers within Catch Up TV are using unique content that captures audience attention. Millennials and Gen Z, in particular, are heavy users of catch up and broadcast video on demand services. This means that along with podcasts, Catch Up TV is one of the fastest growing media channels. Whats more, Catch Up TV is fast becoming one of the most effective at generating a response to advertising. I recently was the lead researcher on a bespoke stud
Did you know that portrait photography is nearly 180 years old? The first commercial photography studios of the 1840s produced one-off photographs on a silvered copper plate, known as daguerreotypes. The natural successors to miniature paintings, daguerreotypes cost around one guinea each – an expensive luxury at the time, often beyond the means of ordinary working people. Amateur photography has existed for as long as professional photography, but for many years mainly the a
I like nothing more than reading the newspaper as part of my weekend ritual or a magazine as I relax at the end of a long day. In fact, my husband and I are known to hit the beach with our beach chairs and printed matter at hand on a regular basis. The luxury of being able to take time out and just read, rather than skim, is one of my favourite things that I just can't replicate online or via a mobile app. For those of you that follow me, you will know that the Media Precinct
It is no secret that I am exceptionally proud of the people I work alongside and this quarter the team at Media Precinct have been busy. You may have seen us out on the streets interviewing people about their media consumption patterns. The first of our video posts showcasing the interviews on television consumption is live on the Media Precinct blog.
L2's Digital IQ tells us that pizza QSR's are leading digital innovation, mobile advertising is experiencing huge growth but
Early on in my career I was privileged to spend time with American creative director, Stan Freyberg, who was so passionate about radio advertising that you just couldn't help but become more engaged with the medium. Stan's ability, on behalf of his clients, to utilise radio as an audio based 'visual' medium effectively was a wonderful gift to the advertising industry. Radio, in Australia, now is a multi-platform medium accessed through analogue and digital broadcast receiver
The beaches of Australia are synonymous with surfing so it is only fitting that The History Channel is set to premier its new series, Men of Wood & Foam, on December 14. This is the story of the pioneers of the Australian surfboard industry known affectionately as the Brookvale Mafia. Even if you aren't a surfer but want an insight into a slice of Aussie culture then it looks like it will be well worth watching. If you would like to watch a preview then head on over to Media