I started in advertising working on regional and community newspaper retail media plans and it feels like I am standing on the sideline watching a slow and torturous death. Australia's first newspaper was the Sydney Gazette and New South Wales Advertiser, that began in 1803. Here we are, over 200 years later, and it is an enormously sad day for the Australian newspaper industry as News Corp announces the closure of over 100 print papers, with 14 titles to disappear completely

It's been a while, sorry about that! But like most owners of Australian businesses, we have been battling the side effects of the Australian Bush Fires and now COVID-19. I sometimes follow a guy called Mike Teasdale. I just came across this piece he wrote in February. Take a read. He's a bit of an old warhorse but he makes a really good point about what it is that we do for a living. Advertising is about generating sales and I like what he has to say. If advertising – and it

Clever advertisers and content providers within Catch Up TV are using unique content that captures audience attention. Millennials and Gen Z, in particular, are heavy users of catch up and broadcast video on demand services. This means that along with podcasts, Catch Up TV is one of the fastest growing media channels. Whats more, Catch Up TV is fast becoming one of the most effective at generating a response to advertising. I recently was the lead researcher on a bespoke stud

I found this quote about fear online. I could not agree more. You need to confront fear, in both your personal and professional life, in order to overcome it and move forward. #GlendaWynyard #fear #quote

I am in the privileged position of being able to talk to average Australians all the time. Elections have always fascinated me and the 2019 Federal Election is a perfect storm for someone like me. Australia has had 12 leaders within as many years. People are 'leader-change' weary. The voting public have placed their faith in leaders within both major political parties only to have their preferred man or woman removed midway during their term. Political grandstanding and infig

At the end of 2004 I was working for a global advertising agency. They had just made me Managing Director of the whole group rather than leaving me to run the media company where I was extremely happy. Weighed down by an unprofitable set of globally aligned accounts, very few local clients and changing regional management, the creative side of the business was a drain on me. I had been given a dog, was the last 'man' standing and I was bitterly unhappy for the first time in

Hopefully you have all enjoyed time with your family and friends throughout the Christmas period. If you are like me, the festive holiday break is a time to prepare for all that the New Year will bring you. Over the break I have taken the time to write a few thought pieces. I've long been a champion of shorter duration commercials and this is the focus of my first piece. My reasoning is that shorter duration advertising allows for campaign frequency. I am yet to see a truly

Did you know that portrait photography is nearly 180 years old? The first commercial photography studios of the 1840s produced one-off photographs on a silvered copper plate, known as daguerreotypes. The natural successors to miniature paintings, daguerreotypes cost around one guinea each – an expensive luxury at the time, often beyond the means of ordinary working people. Amateur photography has existed for as long as professional photography, but for many years mainly the a

I have the privilege of working with a client base that continually amaze me at the Media Precinct. I am truly humbled by the people that I meet through our clients and this week was no different. Over the last week I got to spend some time helping Cerebral Palsy Alliance work towards bringing alive why raising funds through Steptember is so important to their organisation and their clients. To help us was the wonderful Sarah Harris from Network TEN's Studio 10 and the team

Those that know me well just know that I have a passion for research. Over the past month I have been working with some terrific qualitative researchers and our work together reconfirms for me how important it is for companies to talk to people to find out if they are on track with products, advertising and marketing. When you think about it, it is a sensible notion because we are all selling our goods and services to people. Media is changing so fast that last year I led the