
Family fun
Did you know that portrait photography is nearly 180 years old? The first commercial photography studios of the 1840s produced one-off photographs on a silvered copper plate, known as daguerreotypes. The natural successors to miniature paintings, daguerreotypes cost around one guinea each – an expensive luxury at the time, often beyond the means of ordinary working people. Amateur photography has existed for as long as professional photography, but for many years mainly the a


Working for a good cause
I have the privilege of working with a client base that continually amaze me at the Media Precinct. I am truly humbled by the people that I meet through our clients and this week was no different. Over the last week I got to spend some time helping Cerebral Palsy Alliance work towards bringing alive why raising funds through Steptember is so important to their organisation and their clients. To help us was the wonderful Sarah Harris from Network TEN's Studio 10 and the team


Outdoor advertising uncovered
Those that know me well just know that I have a passion for research. Over the past month I have been working with some terrific qualitative researchers and our work together reconfirms for me how important it is for companies to talk to people to find out if they are on track with products, advertising and marketing. When you think about it, it is a sensible notion because we are all selling our goods and services to people. Media is changing so fast that last year I led the


Quote of the day
Dear Stress, Let's break up. Love it! Found today on the outside of a notebook. Thanks NewsMedia for the inspiration. #GlendaWynyard #stress


Quality over quantity
The reason(s) why people consume content via one medium over another is becoming more and more important. The Media Precinct team's latest video on television consumption highlights (again) that while digital platforms, like social media, are great for instant news it is the news offerings on major free-to-air networks that offer a sense of superior 'integrity'. Newspapers have similar 'quality' factors. For me, this means that the strength of alternative media research pract


Words of wisdom
Life is like a roller coaster, taking what feels like many never ending twists and turns. Life is an adventure that can have your emotions hurtling towards all sorts of experiences at the same time. Throughout my own journey I have experienced highs and lows, both personally and professionally. Throughout my life I have learnt that you can never change the past, you can only take from your past your experiences and move forward armed with that knowledge. #wordsofwisdom #Glen


Does social advertising work?
Social media has the ability to be a highly effective portion of marketing's media mix however there is a need to understand its comple


Trust in the printed word
I like nothing more than reading the newspaper as part of my weekend ritual or a magazine as I relax at the end of a long day. In fact, my husband and I are known to hit the beach with our beach chairs and printed matter at hand on a regular basis. The luxury of being able to take time out and just read, rather than skim, is one of my favourite things that I just can't replicate online or via a mobile app. For those of you that follow me, you will know that the Media Precinct


Billboards still have a place
We all agree that across the board there are big changes in how everyone consumes media. Roy Morgan's last State of the Nation: Media Report stated that print newspaper readership was down over 40% from 1998, while free to air television viewership had also dipped by 8 per cent. Despite this, advertising spend had risen 17.9% over the last two years. A large reason behind this spike was the rise of new media channels like social media and streaming services for video and audi


Busy, busy, busy ...
It is no secret that I am exceptionally proud of the people I work alongside and this quarter the team at Media Precinct have been busy. You may have seen us out on the streets interviewing people about their media consumption patterns. The first of our video posts showcasing the interviews on television consumption is live on the Media Precinct blog.
L2's Digital IQ tells us that pizza QSR's are leading digital innovation, mobile advertising is experiencing huge growth but