According to Roy Morgan Research, there is currently, an estimated 13.2 million Australians – 66.4% of the adult population – who drink alcohol in one form or another in an average four weeks (33.6% don’t). While the percentage of people consuming alcohol continues to fall, dropping from 73.5% in 2006 and 68.2% in 2015, when the market is considered in a holistic sense Australians are drinking in excess of 400 million glasses of alcohol in an average four weeks, which has vir

I gave myself an almighty fright on the weekend. I only have 5 weeks to go until I walk my 35kms for The Harry Perkins Institute for Medical Research's Walk For Women's Cancer. On September 26, my 73 year old mother and I are challenging ourselves to walk 35km in one day as part of the Hawaiian Walk for Women’s Cancer. That is damn frightening for us as neither of us have never ever walked that far! We're doing it to raise much needed funds for women’s cancer research. My mot

During COVID-19's shutdown there has been many funny memes and posts that I have come across about the situation. I was sent this hilarious - and very true - chart, showing the relative importance of items in 2020, from toilet paper to masks. Hopefully this will give you a laugh, and not just make you wish you invested in alcohol stocks and shares! I hope it gives you a bit of a laugh, particularly if you are in a phase 2 lock down. #COVID19 #toiletpaper #masks #GlendaWynyard

I started in advertising working on regional and community newspaper retail media plans and it feels like I am standing on the sideline watching a slow and torturous death. Australia's first newspaper was the Sydney Gazette and New South Wales Advertiser, that began in 1803. Here we are, over 200 years later, and it is an enormously sad day for the Australian newspaper industry as News Corp announces the closure of over 100 print papers, with 14 titles to disappear completely

It's been a while, sorry about that! But like most owners of Australian businesses, we have been battling the side effects of the Australian Bush Fires and now COVID-19. I sometimes follow a guy called Mike Teasdale. I just came across this piece he wrote in February. Take a read. He's a bit of an old warhorse but he makes a really good point about what it is that we do for a living. Advertising is about generating sales and I like what he has to say. If advertising – and it

Clever advertisers and content providers within Catch Up TV are using unique content that captures audience attention. Millennials and Gen Z, in particular, are heavy users of catch up and broadcast video on demand services. This means that along with podcasts, Catch Up TV is one of the fastest growing media channels. Whats more, Catch Up TV is fast becoming one of the most effective at generating a response to advertising. I recently was the lead researcher on a bespoke stud

I found this quote about fear online. I could not agree more. You need to confront fear, in both your personal and professional life, in order to overcome it and move forward. #GlendaWynyard #fear #quote

I am in the privileged position of being able to talk to average Australians all the time. Elections have always fascinated me and the 2019 Federal Election is a perfect storm for someone like me. Australia has had 12 leaders within as many years. People are 'leader-change' weary. The voting public have placed their faith in leaders within both major political parties only to have their preferred man or woman removed midway during their term. Political grandstanding and infig

At the end of 2004 I was working for a global advertising agency. They had just made me Managing Director of the whole group rather than leaving me to run the media company where I was extremely happy. Weighed down by an unprofitable set of globally aligned accounts, very few local clients and changing regional management, the creative side of the business was a drain on me. I had been given a dog, was the last 'man' standing and I was bitterly unhappy for the first time in

Hopefully you have all enjoyed time with your family and friends throughout the Christmas period. If you are like me, the festive holiday break is a time to prepare for all that the New Year will bring you. Over the break I have taken the time to write a few thought pieces. I've long been a champion of shorter duration commercials and this is the focus of my first piece. My reasoning is that shorter duration advertising allows for campaign frequency. I am yet to see a truly