Glenda       Wynyard 

Glenda Wynyard is an experienced advertising and media professional who has developed her skills over a 25-year career in advertising. Working within publishing, television, research and media agencies, locally and internationally. Glenda has an approach to category, customer and media insights that is both intuitive and creative, but always has a grounding that is based on key insights derived from qual and quant research. 

Glenda’s specialty’s includes the development of bespoke market intelligence and insights (qual, quant, industry etc) for industry verticals that include the Pet Care, Retail, Home & Building and Charity / Not For Profit sectors. The Media Precinct, an independent Australian media agency, uses Wynyard’s analytical and strategic skills to develop Channel Planning Strategies and improve Media Planning & Buying outcomes on behalf of their clients.

Glenda's leadership and strategic media craft skills are exceptional, her ability to deliver a quality service to her clients with a skilled and experienced team is a valuable asset to any organisation she works alongside. She just goes that extra mile. 

Glenda is also the host of the Pending Approval Podcast - a fortnightly show that covers topics such as advertising, media, general business resilience and the mindset needed to thrive in business today.

Specialities: Customer, Category and Media intelligence and insight (qual, quant, industry etc); Communications Channel Planning & Strategies; Media Planning & Buying; Mentoring; Advertising and Media Industry Commentary